http://zachbraiker.com Just another WordPress weblog Sun, 14 Mar 2010 00:57:54 +0000 http://backend.userland.com/rss092 en I’m an Odwalla Facebook fan, and I drink a lot of their juice. I’m talking four of them a week. I even have a favorite flavor (carrot). Recently, I’ve enjoyed their Facebook fan pages as much as their juice. Their moderation style is creative, fun and fan focused. Check out ... http://zachbraiker.com/2010/03/yourwalla-odwalla%e2%80%99s-facebook-technique-and-lessons-learned/ I like this Facebook ad by Maier Advertising. The message is simple, and they smartly included in their phone number in the ad. Since they’re paying most likely on a cost per click basis, including the number in the ad is one way of saving money. Related posts:Best Buy Facebook ... http://zachbraiker.com/2010/03/cool-facebook-ad/ Consider TJMaxx's fast response to a fan question on their Facebook fan page. The response is significant because it demonstrates that the brand's behavior inside the fan page is associated with the brand. In this case, good customer service on the fan page is associated with the brand's good customer ... http://zachbraiker.com/2010/01/facebook-moderation-technique-good-service/ Classic Gary V. on the dangers of not caring about your customers in a "thank you" economy - and the power of the highly connected consumer. My favorite quote (about 3 minutes in): "Everyone of you clowns, including me, are in one business now--the customer service business because word of mouth ... http://zachbraiker.com/2009/12/gary-v-the-thank-you-economy/ It’s been an exciting few weeks for social media in Boston. It’s not just the events, of which there have been many—but it’s the people that have made it exceptional. The Megatweetup on December 3rd demonstrated the power of the social media community we’ve built in Boston. @joselinmane, and those who ... http://zachbraiker.com/2009/12/boston-social-media-thoughts/ How do businesses generate sales? Answering that question helps to establish social media’s ROI. Rather than connecting social media directly to sales, try connecting social media to the factors that contribute to sales. 1.    Hire better sales people. If you want to generate revenue hire talented people who understand how to ... http://zachbraiker.com/2009/12/social-media-sales/ Sponsored Tweets is a new ad platform enabling advertisers to sponsor influential twitter users. The platform tries to use language familiar to ad buyers such as “cost per thousand followers.” They offer several campaigns as examples of its power. Apparently there campaign for Armani was so successful it actually brought ... http://zachbraiker.com/2009/11/advertising-on-twitter/ When I served as an interactive media buyer and planner at an advertising agency, one of our clients wanted to target the gay and lesbian community. I developed the plan and started working with media sales people. They were unlike others media reps I worked with in the past. Their ... http://zachbraiker.com/2009/11/what-social-media-can-learn-from-pink-triangles/ I have been a fan of Slideshare since uploading my first presentation three years ago. SlideShare has evolved into an online community for presentations and a complete business resource, offering the following: Research: search for any topic, sort by views, downloads, and frequency. Mine for data, sources and new, fresh ideas. Interaction: ... http://zachbraiker.com/2009/10/slideshare-social-media-perfection-social-media-roi/ A blog is a considerable investment. It’s an investment in time. It’s an investment in financial resources to plan, design, host and market. And it’s an investment in a business direction to listen, respond and contribute to your industry and your customers. What makes this investment worthwhile is that it provides ... http://zachbraiker.com/2009/10/blogging-for-business-strategies-tactics-and-examples-to-consider/