Zach Braiker » email marketing http://zachbraiker.com Just another WordPress weblog Tue, 08 May 2012 15:11:24 +0000 en hourly 1 http://wordpress.org/?v=3.0.4 Retargeting http://zachbraiker.com/2008/11/screenshot-of-icontactcom/ http://zachbraiker.com/2008/11/screenshot-of-icontactcom/#comments Mon, 10 Nov 2008 23:49:09 +0000 Zach Braiker http://quiverandquill.com/2008/11/screenshot-of-icontactcom/ Yet Another Related Posts Plugin.]]> icontact-on-nytimes.png

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Retargeting is a type of online advertising tactic that identifies a visitor to your website and serves advertising to them once they leave via an ad network. Right now I am buying email marketing services for a client and visited several vendor websites.  Icontact was among them. After I visited their site, their ads were served to me on the New York Times and on MovieFone’s website. While my decision to buy will be made upon careful evaluation of their services versus their competitors, this retargeting campaign clearly made them top of mind.

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]]> http://zachbraiker.com/2008/11/screenshot-of-icontactcom/feed/ 0 Daily Candy Community Building Email http://zachbraiker.com/2008/08/daily-candy-community-building-email/ http://zachbraiker.com/2008/08/daily-candy-community-building-email/#comments Thu, 21 Aug 2008 01:30:09 +0000 Zach Braiker http://quiverandquill.com/2008/08/daily-candy-community-building-email/ Yet Another Related Posts Plugin.]]> daily-candy.pngI love this lil’ email from Daily Candy. It’s personal, engaging and perfectly sassy. The signature is brilliant: “We look forward to working with you.” It welcomes me as a member of a team and creates the expectation that they want to help.

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