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	<title>Zach Braiker &#187; best practices</title>
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		<title>Twitter: A Best Practices Spotlight</title>
		<link>http://zachbraiker.com/2008/12/twitter-a-best-practices-spotlight/</link>
		<comments>http://zachbraiker.com/2008/12/twitter-a-best-practices-spotlight/#comments</comments>
		<pubDate>Fri, 26 Dec 2008 16:42:44 +0000</pubDate>
		<dc:creator>Zach Braiker</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[best practices]]></category>
		<category><![CDATA[social networking]]></category>

		<guid isPermaLink="false">http://quiverandquill.com/2008/12/twitter-a-best-practices-spotlight/</guid>
		<description><![CDATA[This week I noticed a few things on twitter worth sharing: best practices for disclosure, a glimpse into Guy Kawasaki’s tweeting life and Little, Brown and Co.’s exceptional use of the channel. 1. Disclosure I noticed that my friend (and PR strategy expert) Todd Van Hoosear offered a disclaimer when he tweeted about his own [...]


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			<content:encoded><![CDATA[<p><a href="http://zachbraiker.com/wp-content/uploads/2008/12/little-brown-and-co.png" title="little, brown and co.’s twitter"><img src="http://zachbraiker.com/wp-content/uploads/2008/12/little-brown-and-co.png" alt="little, brown and co.’s twitter" height="213" width="423" /></a></p>
<p>This week I noticed a few things on twitter worth sharing: best practices for disclosure, a glimpse into Guy Kawasaki’s tweeting life and Little, Brown and Co.’s exceptional use of the channel.</p>
<p><strong>1. Disclosure</strong><br />
I noticed that my friend (and PR strategy expert) <a href="http://morethanmarketing.net" target="_blank">Todd Van Hoosear</a> offered a disclaimer when he tweeted about his own blog.</p>
<p>Here’s the <a href="http://twitter.com/vanhoosear/status/1075292039" target="_blank">tweet</a>:<br />
[On Todd's Blog] Do you have a community manager? http://tinyurl.com/759rvh</p>
<p>In Todd’s words, “it’s all about disclosure.”</p>
<p><strong>2. The Guy Kawasaki Network </strong><br />
I asked if Guy had people helping him tweet. He <a href="http://twitter.com/guykawasaki/status/1075335849" target="_blank">replied</a>, “Does it matter as long as the content of my tweets is good?”.</p>
<p>On the one hand, it doesn’t matter. Just as a CEO certainly does not write every blog entry but is responsible for the overall blog, the same might be true with Guy and his twitter account.</p>
<p>There are two aspects of subscribing Guy Kawasaki’s tweets.<br />
A. Guy: the person. Access to his personal comments, feedback, insights, humor, etc.<br />
B. Guy: the network. Access to articles, links and cool stuff (a mix of Alltop + Truemors)</p>
<p>I expect that a support staff might help him with the second. It’s the former that would not be ideal for an intern to impersonate.</p>
<p><strong>3. Little, Brown and Co. &#8211; @<a href="http://twitter.com/littlebrown" target="_blank">LittleBrown</a> – Do What You Know. A Best Practice. </strong><br />
This famous book publisher offered to help anyone on twitter by offering a personalized book recommendation. @<a href="https://twitter.com/ChrisBrogan" target="_blank">ChrisBrogan</a> picked up on the offer and <a href="http://twitter.com/chrisbrogan/status/1076475205" target="_blank">broadcast</a> it to his followers. Great example of using twitter to help prospective customers and stay on brand message.</p>
<p>Did you spot a twitter best practice this week? Please share it in the comments.</p>


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