Zach Braiker » banner ads http://zachbraiker.com Just another WordPress weblog Tue, 08 May 2012 15:11:24 +0000 en hourly 1 http://wordpress.org/?v=3.0.4 Story WorldWide’s Creative Online Ad Campaign http://zachbraiker.com/2008/11/story-worldwide%e2%80%99s-creative-online-ad-campaign/ http://zachbraiker.com/2008/11/story-worldwide%e2%80%99s-creative-online-ad-campaign/#comments Sat, 15 Nov 2008 01:04:13 +0000 Zach Braiker http://quiverandquill.com/2008/11/story-worldwide%e2%80%99s-creative-online-ad-campaign/ Yet Another Related Posts Plugin.]]> I like Story Worldwide’s ad campaign on the Post Advertising blog.
It’s a simple ad, designed to arouse interest, and it succeeds.
As soon as you click on it, you’re transported from its plain black and white into a playful world of color.
If you have a minute, check out Story Worldwide.

This Ad Will Not Work

Story Worldwide

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icontact-on-moviefone.png

Retargeting is a type of online advertising tactic that identifies a visitor to your website and serves advertising to them once they leave via an ad network. Right now I am buying email marketing services for a client and visited several vendor websites.  Icontact was among them. After I visited their site, their ads were served to me on the New York Times and on MovieFone’s website. While my decision to buy will be made upon careful evaluation of their services versus their competitors, this retargeting campaign clearly made them top of mind.

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