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Archive for November 7th, 2012

SherWeb Feedback: When Little Things Become Big

For the past few years, we have used SherWeb for our business hosting needs. Their service is too expensive, especially compared to alternatives like Google, which we will pursue soon. Many times, the hosting services has stopped with no reason, leaving us without a properly functioning email solution. This last time, this week in fact, they sent an apology letter that underscores our experience with then. Notice the obvious here by seeing who it’s addressed to and that it lacks a signature. Sometimes, it’s not that the little things matter, it’s just the little things, like this letter, remind you of the bigger problem.

Zach Braiker

This blog analyzes where social media culture and business converge. Zach Braiker is the CEO of Refine & Focus a social media agency and an adjunct professor of social media at Emerson College.

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