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Reveal Marketing

written on May 8th, 2012 by zach

Check out the Counting Crows (CC) Facebook strategy. CC fans want to know when their favorite band is touring. CC will only reveal that information when enough of their fans share their Facebook application. Fans who share with 10 or more friends are entered to win free tickets. Those who participate are signed up for updates from the band. The strategy is brilliant:

1) It’s simple. Anyone can understand it immediately.

2) It’s effective. Motivated fans want to know the information; they can participate quickly and easily for free.

3) It’s “viral.” Fans are provided an incentive for sharing.

I like that model, especially because the big prize – and the incentive for sharing – is access to information. The promotion serves as a good reminder that revealing information can have a greater impact than a traditional give away.

Be Sociable, Share!

1 Comment »

  1. Great point, and you encouraged me to give “Mr. Jones” a spin, something I hadn’t done in years. Love the simplicity of the incentivized sharing. Good example.

    Comment by Ryan Carter — June 26, 2012 @ 1:25 pm

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Zach Braiker

This blog analyzes where social media culture and business converge. Zach Braiker is the CEO of Refine & Focus a social media agency and an adjunct professor of social media at Emerson College.

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