About Icon Contact Icon Social Icon

Social Media Book Club Launch – Solis’ “The End of Business As Usual”

written on November 2nd, 2011 by zach

On November 16th at 7 p.m. we’re hosting the first social media book club. Space is limited. We currently have 6 registered, and we are looking for 12 more to join us. We’re meeting near our office in Kenmore Square in a beautiful conference room to discuss Brian Solis‘ “The End of Business as Usual.” Currently, we have a brand manager from P&G, a strategy consultant, two students from Harvard and BU, several members of the refine+focus team and a marketing practitioner joining us.

Everyone coming not only cares deeply about social media marketing and business strategy, they also are interested in developing personal and business relationships with other practitioners.

If you’re interested in joining us, leave a comment with your email, and why you are interested. We’ll meet for 2 hours and discuss the first 14 chapters (pages 1-169). We are especially interested in hearing your reactions to controversial ideas and your thoughts on applying Brian’s ideas to real business situations.

Many times this year, I’ve hosted events in the Oak Room at our office. We’ve hosted at least 5 roundtable discussions on social media strategy and 1 free workshop for Boston entrepreneurs to receive feedback from successful business owners and ambitious students. I love Boston and I am very committed to creating a space where social media, business practitioners and entrepreneurs can share ideas.

If you share this vision, I’d love to meet you sometime soon, better yet, join us on the 11/16.

“Never doubt that a small group of thoughtful, committed people can change the world. Indeed. It is the only thing that ever has.” –Margaret Mead

Be Sociable, Share!


  1. Thank you for pulling this together. Looking forward to the feedback from the group!

    Comment by Brian Solis — November 2, 2011 @ 5:07 pm

  2. I am a student at Bentley University and feel that social media is the most important investment for brands to making right now. Secondly, the discussion of social media is left almost entirely out of my business education.

    Comment by Ethan Helhowski — November 2, 2011 @ 5:25 pm

  3. Thanks a ton Zack! This will finally give me the extra volt I need to read this book. Really enjoy what Brian has always said.

    Comment by Dan Fonseca — November 2, 2011 @ 9:40 pm

  4. I just found out my social media class is virtual class on the 16th so I can come over all. I would love to meet and discuss Brian Solis’ book with people who are into social strategy just like me. It would make for a really great presentation in my class the following week and definitely a great blog post. We have to get this thing going!


    Comment by Allie — November 3, 2011 @ 6:30 am

RSS feed for comments on this post. TrackBack URL

Leave a comment

Zach Braiker

This blog analyzes where social media culture and business converge. Zach Braiker is the CEO of Refine & Focus a social media agency and an adjunct professor of social media at Emerson College.

Twitter Icon Facebook Icon LinkedIn Icon Flickr Icon
Tweet Image Video Image Photo Image Article Image

Please upgrade your Flash Player

Please update your flash play by visiting the following link

Download the Adobe (Formerly Macromedia) Flash Player