Franz Fanon said it best. “I ascribe a basic importance to the phenomenon of language. To speak means to be in a position to use a certain syntax, to grasp the morphology of this or that language, but it means above all to assume a culture, to support the weight of a civilization.”

And so when you tweet, you tweet revealing your world. The words you chose, the order in which you write them, their tone, their syntax, whether you use a hashtag, your decision to RT the new way or the authentic way–all reveal you.

How skilled are you at understanding the world of those you follow on Twitter? Try this, it takes :30 seconds. Ready?
Go to your tweet stream.
Highlight a tweet from someone you do not know well.
Analyze the tweet for age, gender,  attitude, profession of the speaker.
Now click on their bio. How’d you do?
If you want to improve, consider reading chapter 4 of Jim Sterne’s helpful book, “Social Media Metrics.”
It’s a plain English guide to social media metrics that makes an important, complex field easy to understand.

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