Retweeting negative comments
Boloco, a regional chain of offering “inspired burritos and smoothies,” shared a useful social media tactic with David Gerzof’s social media class @ Emerson College today. As reported by Jeannie Hannigan and Matt Karolian on Twitter through the #ESM hashtag, Boloco retweets negative tweets about their brand to galvanize fans to respond on their behalf.
Advantages of the tactic:
*The fan base responses on your behalf adding credibility
*RTing negative & positive enhances the accounts builds trust by demonstrating objectivity
Disadvantages of the tactics:
*Some negative feedback requires an official response from the brand directly
*Followers unaware of the greater context for the comment may only take away the negative details
No related posts.
Related posts brought to you by Yet Another Related Posts Plugin.
No Comments »
No comments yet.
RSS feed for comments on this post. TrackBack URL
Leave a comment