Retweeting negative comments by Zach Braiker Social Media Strategist

Retweeting negative comments

written on March 16th, 2010 by Zach Braiker

Boloco, a regional chain of offering “inspired burritos and smoothies,” shared a useful social media tactic with David Gerzof’s social media class @ Emerson College today. As reported by Jeannie Hannigan and Matt Karolian on Twitter through the #ESM hashtag, Boloco retweets negative tweets about their brand to galvanize fans to respond on their behalf.

Advantages of the tactic:
*The fan base responses on your behalf adding credibility
*RTing negative & positive enhances the accounts builds trust by demonstrating objectivity

Disadvantages of the tactics:
*Some negative feedback requires an official response from the brand directly
*Followers unaware of the greater context for the comment may only take away the negative details

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Zach Braiker

Zach Braiker is an experienced marketer and interactive sales strategy expert. He helps advertising agencies, brands, media companies and businesses develop and execute interactive marketing and sales strategies.

He has spoken on interactive marketing and sales to the National Association of Broadcasters on New Media in Rome, the NAB's annual convention in Las Vegas, the Center for Sales Strategy annual convention and the Entercom Media sales retreat. He is an invited guest to Nokia's first annual workshop on the future of mobile technology in Helsinki. Braiker graduated Magna Cum Laude from Tufts University, where he studied history and international relations and was a researcher at Harvard's Kennedy School of Government.

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