Boloco, a regional chain of offering “inspired burritos and smoothies,” shared a useful social media tactic with David Gerzof’s social media class @ Emerson College today. As reported by Jeannie Hannigan and Matt Karolian on Twitter through the #ESM hashtag, Boloco retweets negative tweets about their brand to galvanize fans to respond on their behalf.
Advantages of the tactic:
*The fan base responses on your behalf adding credibility
*RTing negative & positive enhances the accounts builds trust by demonstrating objectivity
Disadvantages of the tactics:
*Some negative feedback requires an official response from the brand directly
*Followers unaware of the greater context for the comment may only take away the negative details
