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Slideshare: Social Media Perfection, Social Media ROI

written on October 15th, 2009 by Zach Braiker

I have been a fan of Slideshare since uploading my first presentation three years ago. SlideShare has evolved into an online community for presentations and a complete business resource, offering the following:

  • Research: search for any topic, sort by views, downloads, and frequency. Mine for data, sources and new, fresh ideas.
  • Interaction: connect with users sharing similar interests, those who embed and comment on your presentations
  • Lead generation: attract visitors and generate leads with their new turnkey ad platform
  • Social sharing: add character and context to your blog posts, tweets and social presence

I am considering their ad platform for three of our b2b clients. Certain data & use case info took me too long to find. I became frustrated and expressed it in a tweet:

Picture 1
Within minutes they responded:

Picture 2

And they continued to respond:

Picture 3Picture 5
I asked for a number where I could discuss the issue on the phone. They provided one.

When I called, their CEO, Rashmi Sinha, answered. We spoke for 10 minutes. She provided the information I was looking for.
This a real example of the ROI of Social media. Their customer service efforts resulted in earning our business.
As soon as we start placing advertising on their site, I’ll be back with a review. Until then, I encourage you to try it!

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Zach Braiker

This blog analyzes where social media culture and business converge. Zach Braiker is the CEO of Refine & Focus a social media agency and an adjunct professor of social media at Emerson College.

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