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A Simple Example of Twitter Engagement

written on July 27th, 2009 by Zach Braiker

Know your audience & engage them. Chris Pirillo certainly does. The CNN advisor activated his Twitter audience of 72,000 with a simple sentence: “This sentence will not be re-tweeted.” Of course, the sentence was re-tweeted about 50 times in 30 minutes.

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Zach Braiker

This blog analyzes where social media culture and business converge. Zach Braiker is the CEO of Refine & Focus a social media agency and an adjunct professor of social media at Emerson College.

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