If you work in midtown Manhattan, you’re likely to know the food cart I’m talking about. It’s the one on 53rd and 6th with 30 people waiting in line. They’re waiting to eat middle eastern food sold from a cart the size of a mini-copper. And they wait at all hours. When I passed by at 10 pm at least 50 people were in line. When I asked them if the food was “that good” to merit the line, they responded, “well, I saw the line, so it must be.”

I believe the same psychology of lines applies to Twitter. So often people use following / follower ratio to determine who they want to follow before actually “trying the food.”

There are many ways to cause lines to form, yet far fewer to cook a great meal.

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