Questions and expectations for companies on Twitter
When you follow a company on Twitter, who do you think you’re following? Do you visualize a person? And if so, is it an intern, a brand manager, a spokesperson…? Do they have the authority to speak on behalf of the brand?
Put it this way, if you were to invite the brand you’re following to a tweet up, who exactly is it that you want to attend? When I follow a brand I expect that they are paying attention—that what happens on Twitter matters—my feedback matters. What do you expect from the brands you follow? And who, specifically, do you think you’re following?
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If I follow a brand, I expect one or more people are minding the account. If I send a tweet, I expect an answer! Not eveytime – depending on what I say – but at least some acknowledgment I am there.
mp/m
Comment by Mike Maddaloni - The Hot Iron — May 6, 2009 @ 10:27 pm