When you follow a company on Twitter, who do you think you’re following? Do you visualize a person? And if so, is it an intern, a brand manager, a spokesperson…? Do they have the authority to speak on behalf of the brand?
Put it this way, if you were to invite the brand you’re following to a tweet up, who exactly is it that you want to attend? When I follow a brand I expect that they are paying attention—that what happens on Twitter matters—my feedback matters. What do you expect from the brands you follow? And who, specifically, do you think you’re following?
