Why Twitter Users Bail
I read an article today that stated 60% of new Twitter users bail. This makes sense on several levels. Twitter has become the darling of celebrities and the media. This publicity has produced a spike in traffic and attracted new audiences to the social network. However, using Twitter is not intuitive.
There is a disconnect between the enthusiasm with which Twitter is described in the media and the confusion a new user may experience when signing up. Even though Twitter is in the process of becoming a mass market platform, it’s still not “as seen on TV,” simple yet. And I’m thankful for that. I’m thankful in the same way I’m thankful when I take a good friend to my favorite Italian restaurant before Daily Candy discovered it.
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Reframing it: 40% of new users return during the second month. That’s really good, especially for a service that has trouble explaining it’s value proposition to new or non-social-media savvy users.
So why are those 40% of users willing to pound it out until they ‘get it’? Something to learn here
Comment by Aaron White — May 1, 2009 @ 12:44 pm