I’ve noticed that many brands on twitter are using promotional codes in their autofollow messages. I know autofollow messages aren’t popular. However, I like this strategy for brands. If you’re a brand, it’s an immediate way to offer a benefit to a follower. And I do not simply dismiss autofollow messages as all bad. I think it’s a function of creativity and relevance. People don’t want to speak with a machine–that’s for sure–but there are ways to craft a message that reflects the personality of the brand. When in doubt, I wouldn’t use an autofollow message. However, if you can craft a message, and a promo code, that benefits your followers in real, tangible ways–makes them laugh or think–then go for it. Your thoughts?

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