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Twitter and the Search for Sandra

written on April 2nd, 2009 by Zach Braiker

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Eight year old Sandra Cantu has been missing for days. Her search committee has opened up a twitter account, @searchforsandra, to share updates and spread the word about their emergency. The twittersphere has retweeted this many times-and if you have a moment, visit their website to see what you can do to help.  While not making light of this emergency, I am interested that the search committee is using twitter in this way.

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Zach Braiker

This blog analyzes where social media culture and business converge. Zach Braiker is the CEO of Refine & Focus a social media agency and an adjunct professor of social media at Emerson College.

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