Meet Jake Karger. She’s my business partner, a management and marketing professional. I’ve learned much from her. My most important take-away has been clarifying results with a client prior to launching a campaign. Unless there is agreement on what outcomes you are trying to achieve, it does not matter how flawlessly the marketing is implemented. I’ve asked her 10 questions below for you to get to know her better.

1. Why should companies focus on “hiring” when we are in a recession?

Because good hiring = putting the right person in the right job to move a business forward. Managers can take all the principles and behaviors of “good hiring” and change them to “good management”. They are the same.

2. What is the difference between a good manager and a great manager?   

Good results v. great results.

3. When you are selling services, like coaching managers, how do you quantify results with your clients?

The coaching has to start with clear expectations. And the expectations have to be outcomes that can actually occur as the result of the work.

Example: a sales consultant doesn’t increase revenue; the sales staff increases revenue as a result of good coaching. The specific expectations of a sales consulting engagement might be:

• A set of repeatable actions by salespeople
• Each seller able to deliver a killer presentation
• Salesperson expertise in vertical channels
• 50 appointments with decision makers

4. I know you are active on Twitter. What do you enjoy most about it?

I love to follow professionals and experts who put learning and information out into the world in 140 character messages. So efficient. I LOVE following the links to great bites of information that make me smarter faster.

5. What’s a company whose marketing you respect?

Nike. They have clarity and Consistency. A real voice. When I think of Nike I instantly think of “just do it”. To me, it’s genius the way their “just do it” message is in everything they do, despite the fact that they have evolved that slogan.

6. What are a few things that make you laugh

Tiny rubber chickens; (I have hundreds of them. I am the Johnny Appleseed of rubber chickens); Ricky Gervais (everything); The Office – both US and Brit; Original SNL and especially Gilda Radner; Stupid movies like Harold & Kumar go to White Castle. And now…Harold works for Obama! (or is it Kumar?)

7. Why do you blog?

I am so damn bossy that I named my company “Just Tell Me How To Manage”.  Ergo, how can I NOT blog?  I am very busy telling everyone how to manage.

8. If you could interview anyone on your blog, who would that be and why?

All the crummy bosses that I have worked for; I would expose their crummy-ness to the world. And Peter Drucker. Always Peter Drucker. I would interview Peter Drucker over and over and over. Nobody else would be necessary.

9. What’s something that people who read your blog do not know about you?

I dated Jerry Seinfeld when I lived in LA and we were both young.

10. You often say, “if nothing changes, nothing changes.” What do you mean by that? And, do you think people are capable of change?

In other words, “wishing ain’t gonna make it so”.  YOU GOTTA DO SOMETHING…that’s what it means. I encourage people to change their
behavior, not who they are. If you’re bossy, admit it, embrace it, and work with it. Don’t  try to suppress it because it can’t be suppressed. I definitely do not try to change my clients. Instead, I encourage managers to use their strengths more often and their weaknesses less often. Change the behavior, not the person.

>>>If you like what you read, visit her on twitter, @JakeKarger and www.justtellmehowtomanage.com.

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