( by corresponding shapes on Flickr)

When I tweet, cool stuff happens. I call it Twitter serendipity.

I’ll discuss a band on twitter, a few minutes later friends on twitter reply with links to songs I’ve never heard from that band. A few months ago, I helped a new twitter friend find a good deal on a hotel room in NYC. Turns out he’s the VP of a company I’d like to work with. Today, a prominent blogger discovered a tweet I wrote a few months back about wanting to represent bloggers — not just their media but their full offering as brands — to companies. That blogger who emailed me had perfect timing. I am in the process of building that model right now.

When I tweet, cool stuff happens.

I discover articles and events. And most importantly, I discover people.
Businesses often ask about the ROI of twitter. And while there are many ways to answer that question, that most elusive and compelling benefit of twitter is the relationships you create.  So, what’s the ROI of a relationship?