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antisocial media

written on March 31st, 2009 by Zach Braiker



antisocial behaviour

Originally uploaded by kalamita

Person 1: “What do you do?”
Person 2: “Conversation,”
Person 2: “What do you do?”
Person 1: “Conversation, too.”
Person 2: “Cool.”
Person 1: “Cool.”

Replace “conversation” with the word, “social media,” and that’s how many of the discussions at SXSW went this year.
I am always entertained by conversations between social media folks when, upon learning that the person they are also speaking with also is in social media, become awkwardly silent.
I learned a while back not to assume that people in social media, necessarily, are social.
I do have high hopes, though, for those whose living it is to encourage and contribute to conversation, that those same principles will translate offline.

A few months ago, I went to a technology event in Europe. In a moment of geek glory, I noticed a beautiful example of anti-social social media behavior.
At a table of 10 geeks, no one talked. Then, suddenly, at the same time, we all started to laugh.
Why? Because someone in the chat room made a joke.

Hey social media people, so…what do you do?

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1 Comment »

  1. “event in Europe” – was I there too? Though I wasn’t in any chat rooms as my WiFi wasn’t working.

    Unfortunately what you’re saying happens all the time, and it is awkward, and at the same time it is easy to fall into that groove as everybody else has.

    Bit by bit, we’ll break that mold!

    mp/m

    Comment by Mike Maddaloni - The Hot Iron — March 31, 2009 @ 8:30 pm

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Zach Braiker

This blog analyzes where social media culture and business converge. Zach Braiker is the CEO of Refine & Focus a social media agency and an adjunct professor of social media at Emerson College.

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