The Social Media Sandbox
(Image: In the sandbox by Zesmerelda on Flickr)
I work and play in the same sandbox. At least 30% of our clients follow me on twitter or Facebook.
In the future I wonder if agencies will create a simple list of expectations for clients called, “If you follow us online here’s what to expect…”
Here’s what mine would say:
I will tweet about music, food, revenue generation, fashion and wax poetic hourly
I will post pictures to Facebook that may not interest you, of doors, fire escapes, pigeons and the rain
If you ask me a work question publically (i.e., on twitter), I’m going to call you to answer it, usually, or DM you, but seldom reply publically.
I will not stay “on topic,” in a social network but rather weave in and out of conversations fast and freely
I will help you use whichever social network we’re connected on most effectively – not because I have to but because I love it.
What should clients, or friends in general, expect when you follow them online? I would love to hear your take.
A friend of mine shared an anecdote on this topic.
“Bob” helped his mother create a Facebook account. Apparently Bob’s mother was only friends with Bob and no one else on Facebook.
Every time he updated his status, Bob’s mom thought he was talking directly to her.
And so, she called him.
Every time.
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This is definitely an aspect of how the lines between public and private personalities are blurring that more of us should consider. It’ll be interesting, though, to see how much transparency of a personality becomes the norm as the generations growing up with social media hit the work force.
Comment by CT Moore — March 19, 2009 @ 8:21 am