How We Meet a Brand Matters
(Image: shoes in NY by Tom Parrott on Flickr)
My experience of brands has been deeply informed by people.
I am going to list 5 brands.
Visualize a person you know that loves the brand.
Ready?
- Converse
- Ben & Jerry’s
- Abercrombie & Fitch
- Banana Republic
- Trader Joe’s
When I buy products from these stores, I think of the people they remind me of.
What if different people introduced me to these brands?
My perception would have been different.
How does a brand break free from associations of people who introduce us to it? And how does a brand leverage this?
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