(Image: The Belle of the Ball, Secret Garden After Party Dance, when the Inn is Asleep by Wonderlane on Flickr)

We’re working with a few clients to build LinkedIn groups for their brand.
Before inviting others to join the group, we are starting an interesting conversation with just a few highly engaged members.
The reason behind this is simple and applies offline as well.

If you show up to a party with no people, food or music, then you’ll leave a few minutes later.
I think the same applies online.

If you’re invited to a forum and there’s no conversation, pictures or articles posted, you’ll leave.
Why would you invest time into a community like this? What’s your incentive to contribute?
If you’re building a community for your brand, start the conversation first with a few trusted advocates.

Get the party going and turn the music on.
Then, invite others to dance with you.