<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
		>
<channel>
	<title>Comments on: In the Zone with Kristi Colvin</title>
	<atom:link href="http://zachbraiker.com/2008/12/in-the-zone-with-kristi-colvin/feed/" rel="self" type="application/rss+xml" />
	<link>http://zachbraiker.com/2008/12/in-the-zone-with-kristi-colvin/</link>
	<description>Just another WordPress weblog</description>
	<lastBuildDate>Mon, 02 Apr 2012 17:24:33 +0000</lastBuildDate>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.0.4</generator>
	<item>
		<title>By: Ari Herzog</title>
		<link>http://zachbraiker.com/2008/12/in-the-zone-with-kristi-colvin/comment-page-1/#comment-154</link>
		<dc:creator>Ari Herzog</dc:creator>
		<pubDate>Fri, 05 Dec 2008 00:45:46 +0000</pubDate>
		<guid isPermaLink="false">http://quiverandquill.com/2008/12/in-the-zone-with-kristi-colvin/#comment-154</guid>
		<description>&lt;em&gt;The very first thing I assess is whether it is immediately obvious what I should do first after arriving at a home page, or next after arriving at a landing page. There is an art to guiding users through a system.&lt;/em&gt;

Can you take us through your assessment process, Kristi?

When I look at websites, I pretend I am 7 years old. Everything is from that lens.

There&#039;s a reason the dot-com bubble burst and why mergers and acquisitions have increased since; if a child can&#039;t describe a business&#039; mission statement in a sentence or navigate through a website, there&#039;s no way I will either.

How about you?</description>
		<content:encoded><![CDATA[<p><em>The very first thing I assess is whether it is immediately obvious what I should do first after arriving at a home page, or next after arriving at a landing page. There is an art to guiding users through a system.</em></p>
<p>Can you take us through your assessment process, Kristi?</p>
<p>When I look at websites, I pretend I am 7 years old. Everything is from that lens.</p>
<p>There&#8217;s a reason the dot-com bubble burst and why mergers and acquisitions have increased since; if a child can&#8217;t describe a business&#8217; mission statement in a sentence or navigate through a website, there&#8217;s no way I will either.</p>
<p>How about you?</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Aaron Irizarry</title>
		<link>http://zachbraiker.com/2008/12/in-the-zone-with-kristi-colvin/comment-page-1/#comment-153</link>
		<dc:creator>Aaron Irizarry</dc:creator>
		<pubDate>Thu, 04 Dec 2008 14:57:00 +0000</pubDate>
		<guid isPermaLink="false">http://quiverandquill.com/2008/12/in-the-zone-with-kristi-colvin/#comment-153</guid>
		<description>Great read.
I really enjoyed what Kristi had to say about evaluating the usability of a website, a very well rounded approach that goes beyond &quot;wow this looks cool and the links work&quot;.

Congrats Kristi on a great interview!

~ Aaron I</description>
		<content:encoded><![CDATA[<p>Great read.<br />
I really enjoyed what Kristi had to say about evaluating the usability of a website, a very well rounded approach that goes beyond &#8220;wow this looks cool and the links work&#8221;.</p>
<p>Congrats Kristi on a great interview!</p>
<p>~ Aaron I</p>
]]></content:encoded>
	</item>
</channel>
</rss>

