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A Bit Like Falling in Love

written on December 16th, 2008 by Zach Braiker

filling out the Orkut profile

There is something beautiful about building a profile in an online community for the first time.
It’s a bit like falling in love.
Here you are with a blank slate in front of you.
You chose what to show this new world.
What books you read. Songs you like. Pictures you wish to share.
You select who you will friend.
And why.
You determine how much to share.
And whether to connect this world to others.
If you want to be discovered.
And by whom.

When is the last time you joined a social network you made a deep commitment to?

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Zach Braiker

This blog analyzes where social media culture and business converge. Zach Braiker is the CEO of Refine & Focus a social media agency and an adjunct professor of social media at Emerson College.

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