I have been reading up on word of mouth marketing and found an interesting conversation on the word of mouth marketing association’s website.

The organization has a ethics code review comment section, where they ask, answer and accept comments on great questions like:

Is it ok to have multiple identities while conducting online WOM?
Should people be paid to review or comment on blogs?

The second questions sparked a lively debate. In the comments, Yvonne DiVita make a compelling argument that draws a parallel between author’s getting paid to review books and people getting paid to review blogs.
What do you think about the issue?

As an marketer, there are several word of mouth networks I would love to access.  Here are my top 10.

1. The Barber & beauty shop Word of Mouth network
2. The flight attendant Word of Mouth network
3. The concierge and doorperson Word of Mouth network
4. The realtor Word of Mouth network
5. The administrative assistant Word of Mouth network
6. Religious & community leadership Word of Mouth network
7. The better business association members Word of Mouth network
8. Local bands Word of Mouth network
9. Support staff in dentist office Word of Mouth network
10. High school athletic directors Word of Mouth network

I know many of these networks don’t exist—as networks; however, from a local marketing perspective that is who I would love to reach.