Retargeting
Retargeting is a type of online advertising tactic that identifies a visitor to your website and serves advertising to them once they leave via an ad network. Right now I am buying email marketing services for a client and visited several vendor websites. Icontact was among them. After I visited their site, their ads were served to me on the New York Times and on MovieFone’s website. While my decision to buy will be made upon careful evaluation of their services versus their competitors, this retargeting campaign clearly made them top of mind.
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That’s a neat trick, thanks for the headsup, I’ll look out for this. Are you familiar w/ Lookery? Would be interesting to build this kind of service on top of that.
Comment by Aaron White — November 10, 2008 @ 7:57 pm
Great post! Glad that you have taken notice of Retargeting! My company, FetchBack (www.FetchBack.com), is the only company that specializes in Retargeting. Feel free to check us out or contact me if you have any other questions, etc.
Comment by Ann Betts — November 11, 2008 @ 9:19 am