(Image from Flick: Car Dealership Ad 2, by The Toad)

I am buying a car right now and went to the dealership yesterday to pick one out. After negotiating a while with the general sales manager, he handed me his card, cleared his throat and announced:

“With this card comes a promise. I promise to help you, or anyone you recommend to me—whether or not they buy a car from me. I will help answer questions on leasing versus buying, financing, mileage, any way I can be a resource. That’s why I’m here.”

This came as pleasant surprise. I am more likely to do business with someone I view as a resource; I am more likely to recommend someone I view as a resource.

If you made a similar promise with your business, what would it be?

If this interests you, then you may also like Seth Godin’s Four Words.

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