I attended the Project East Fashion Show that featured works from the famous designer Issey Miyake.
Hundreds of students and fashionable Bostonians attended.
Red Bull also attended with models wearing considerably less than those on the runway.
They handed out free drinks to the VIPS, were included in hundreds of fan photos and contributed to the uber-chic atmosphere.
A nice showing by team Red Bull.
For more on Red Bull, check out their presence on Flickr.

Vizu, a brand advertising measurement company, offers a free web widget that may interest you.
They enable you to put customizable polls on your site.
Toyota’s Open Road Blog is using it effectively to ask its readers what type of blog posts they would like to read.

I like Story Worldwide’s ad campaign on the Post Advertising blog.
It’s a simple ad, designed to arouse interest, and it succeeds.
As soon as you click on it, you’re transported from its plain black and white into a playful world of color.
If you have a minute, check out Story Worldwide.

Three social media presentations I’ve recently enjoyed.

Social Influence Marketing

Welcome to the Social World

View SlideShare presentation or Upload your own. (tags: socialproducts internet)

PR Bootcamp for Twitter

Ogilvy PR 360 DI Twitter Webinar

View SlideShare presentation or Upload your own. (tags: pr publicrelations)

International Social Media

Universal Mccann International Social Media Research Wave 3

View SlideShare presentation or Upload your own. (tags: socialmedia research)

What’s your favorite slideshare presentation on social media?

(Packed House at SMB10 by Bob Collins on Flickr)

The theme of Social Media Breakfast Boston 10 was “ Getting ROI Out of Social Media.”
HubSpot’s CEO Brian Halligan discussed their method for measuring how social media conversations translate into sales.
Marketers at the event suggested that hiring good content people is a more attractive alternative than buying advertising.
Matt Cutler, Vice President, Marketing & Analytics at Visible Measures, presented on the ROI of viral video.
Visible Measures has powerful tools for measuring viral impact, a database of millions of videos and criteria to evaluate what makes videos “go viral.”
Matt drew a comparison to how much Nike would have had to spend on TV commercials to create the same impact that one of their viral videos had (with 16M views).

He calculated that broadcast TV CPMs are apx. $25 and online video CPMs are apx. $50-75, and he created an estimate.
His formula needs to add one critical consideration: context.
Watching a viral video forwarded to me by a friend, posted in a favorite blog or on a social network is worth much more than a tv spot that interrupts my show.