The recent Mortin issue underscored how powerful mommy bloggers are in influencing opinion. On twitter, blogger, and social networking profiles I have observed a tremendous outpouring of mom pride and affinity. In exploring this further, I came across MomForce  — a new service that connects employers and marketers to the mom experts for hire—they promise to help you “reach mom..with moms.”

I interviewed Jessica Smith, its founder, recently and have posted our discussion below:

Who should use MomForce.com?

Moms, Dads, anyone that has an authentic understanding of moms and who has marketing experience.  Companies that are targeting moms and want to successfully introduce their brand and establish brand loyalty in the “mom community”.

As a marketing agency, how can I use MomForce to communicate with mom’s in social networks?

MomForce.com gives agencies, start-ups, and large corporations the ability to bring an authentic voice to the social networks by hiring a social media and marketing savvy mom on either a project or long term basis. By doing this, you take away the megaphone of traditional marketing, the talking at a community and instead give them the ability to listen and to share…thus becoming a conversation.!

How are you marketing MomForce?

I’m marketing MomForce.com through word of mouth marketing, my 15 Days Series on my personal blog, JessicaKnows.com and through Twitter, LinkedIn, and Facebook.

What do you wish more employers knew about MomForce?

That it is designed specifically for hiring social media and marketing savvy moms (and dads) to complement their existing marketing and PR efforts while allowing for little to no overhead and flexibility around the logistics of making it a win-win situation for both the company and the mom.

What is your background—how did you get involved in MomForce?

I have a BA Communications and 8 years in marketing, business development, and recruiting.  I was hired as Chief Mom Officer for Wishpot.com this past summer and quickly realized that there are so many moms that can add value through their authentic voice and understanding of how social media is changing the way moms access and share information.  I shared my vision of promoting this concept with Care.com’s Sheila Marcelo and together we hatched MomForce.com with the talented Care.com team.

Learn more about Jessica on her blog here and her LinkedIn profile here.

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