Before working in marketing, I spent a lot of time in theater, particularly improv theater.
One of the first thing you learn in improv is an exercise called “yes and.”
This simple exercise has profound implications on social media.
It provides an instructional lesson for how to contribute to a conversation online and how to ad value.
Here’s an example:
Playing the “Yes, And?” Improv Game — powered by eHow.com
If you get it, add to it!
This blog analyzes where social media culture and business converge. Zach Braiker is the CEO of Refine & Focus a social media agency and an adjunct professor of social media at Emerson College.
Zach Braiker is an experienced marketer and interactive sales strategy expert. He helps advertising agencies, brands, media companies and businesses develop and execute interactive marketing and sales strategies.
He has spoken on interactive marketing and sales to the National Association of Broadcasters on New Media in Rome, the NAB's annual convention in Las Vegas, the Center for Sales Strategy annual convention and the Entercom Media sales retreat. He is an invited guest to Nokia's first annual workshop on the future of mobile technology in Helsinki. Braiker graduated Magna Cum Laude from Tufts University, where he studied history and international relations and was a researcher at Harvard's Kennedy School of Government.
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