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Archive for November 19th, 2008

What phrases do your customers use?

You may know what words your customers use to search for your products in Google…
but do you know what words your potential customers are using online?

Soon enough, marketers will identify prospects by phrases that indicate their intention to buy.
And once they have identified a potential customer on this basis, they’ll get their attention.
By following them on twitter.
If you’re on twitter asking for advice on what Christmas gift to buy, for example, expect a herd of marketers to start following…
And if you’re a marketer, what phrases will you follow?
Enter it here to see who you’ll find.

Christmas gift ideas on twitter

November 19th, 2008 written by Zach Braiker
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Zach Braiker

This blog analyzes where social media culture and business converge. Zach Braiker is the CEO of Refine & Focus a social media agency and an adjunct professor of social media at Emerson College.

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