I recently received an email from a good friend who is a model.
She asked me, and other friends, to vote for her as a model to win a trip to Paris.
The company sponsoring the trip, Kani, specializes in urban fashion.
My friend must have sent 100s of emails inviting her friends to this site.
Each one of her friends fits the profile of a Kani buyer.
While the marketing concepts isn’t new, it is effective.
How can you utilize this concept for your business?
Who can you feature? And what incentive can you provide to encourage them to involve their friends?
