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Archive for October, 2008

12 seconds: Pecha-kucha for video blogging

Pecha-kucha is a movement that refers to a type of  presentation structure. At a Pecha-Kucha event a presenter gets 6:40 to share a total of 20 slides, each 20 seconds long. And some very cool things happen when a presentation is structured in this way. Presenters arrive at their point much faster. And audiences pay attention too. There’s a chance they will miss something interesting. 12 seconds, a new video website, will hopefully do for videoblog what Pecha-Kucha has done for presentations. The site asks members to express themselves in 12 seconds of video. Here’s an example of Julia Roy doing just that.


Me <3 Ben Folds (Encore) on 12seconds.tv

I asked Julie why she uses 12 seconds. She replied: “I use it because I think it has potential. The 12 second interactions are unique, and it is surely easy to use as a Twitter video extension.”

So, if you have 12 seconds, go check it out.

October 2nd, 2008 written by Zach Braiker
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Rubber Chicken IV

rubber-chicken-social-club.jpg

I held Rubber Chicken IV at  Maggiano’s in Boston. 30 guests joined us for an evening of delicious Italian food and many fast yet intense conversations with colleagues and peers. We created an official Rubber Chicken IV soundtrack, as well as “beak breakers.” The beak breakers took some serious time to make; however, I think they helped to provide fuller networking experiences. Since we knew most everyone who joined us, and were aware of their likes and dislikes, we created cards design to help make sure that the right people met and quickly discovered why they were introduced.

For example, a beak breaker might say:

For Bob

  • Ask Steve G. for a tip about video blogging
  • Ask Jake for advice on time management
  • Ask Zach B to share an embarrassing Facebook story


Essentially, we helped identify the people Bob should speak with and suggested a few questions to spark meaningful conversation.

The only disappoint for me was the event service Evite. Without my direct knowledge, they sent two reminders to more than 50 people about the event. They also sent a follow up email requesting that my friends and colleagues share their photos. They should know better than emailing my contacts without explicit permission, especially when they are representing that email comes from me. While there are many other services I could use, I think that people are more inclined to open an “evite,” rather than an invitation from a startup with which they are not familiar. If you have another service you like, I would appreciate the recommendation.

October 1st, 2008 written by Zach Braiker
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Zach Braiker

This blog analyzes where social media culture and business converge. Zach Braiker is the CEO of Refine & Focus a social media agency and an adjunct professor of social media at Emerson College.

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