Online Ads Tactic: Look-a-like
Check out this ad I found on Time.com’s website. It’s a 300×250 ad unit which uses a similar look and feel as Time Magazine’s brand. To what extent did the similar look and feel of this ad to the Time brand result in an increased click through rate? Some of the highest click through rates I have seen are from brands using similar tactics. Of course, it makes it even better for the advertiser that the editorial features the same celebrity as the ad.
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