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Aaron Strout Interview: How to Tie Customer Conversations into Business Goals

written on October 30th, 2008 by Zach Braiker

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Aaron Strout recently left Mzinga in an interesting way. He wrote this blog post that explained why he was leaving and reflected on his time with the company. It caught my attention, so I contacted Aaron to learn more about his background and business philosophy. The result was our robust conversation on social media marketing—how it works and why. Start by listening to minute 8:24 – 10 where Aaron discusses the criteria for social media marketing and suggests how to tie it into your business goals.

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  1. Found my way to your blog after Aaron Strout tweeted about your interview with him. Glad I stumbled by — you’re writing great stuff! Keep up the awesome work.

    Comment by Scott Hepburn — October 30, 2008 @ 11:31 am

  2. Awesome questions – thanks for taking the time to record this. I really enjoyed our conversation!

    Comment by Aaron Strout — October 30, 2008 @ 2:09 pm

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Zach Braiker

This blog analyzes where social media culture and business converge. Zach Braiker is the CEO of Refine & Focus a social media agency and an adjunct professor of social media at Emerson College.

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