Check out this UK promotion aimed at bloggers. Berocca appeals to bloggers in three ways: their tone is perfect, they are offering exposure and a free blogger relief pack.

They feature bloggers’ blogs who register on its landing page, which is brilliant. Bloggers want to be recognized.
They also provide blogger relief packs, “containing a stress ball, usb ’stress’ button, bubble wrap key ring, ‘Dead Fred’ pen holder and a pack of Berocca.”

Notice that the emphasis of the page is on relieving bloggers, not on selling product.

I like how they have subtly invited bloggers to learn more about Berocca by clicking to do so. However, when you click on “Click here for more information about Berocca,” you are dumped onto the homepage—it’s like a date abruptly ending without a goodnight kiss.
They missed an opportunity to customize the message to bloggers and to speak to them in a more personal tone about their product.

Nevertheless, great idea and execution.