A RSS reader is a sales person’s secret weapon. This blog post explains what an RSS reader is and how it will enhance your sales process. The RSS reader makes it easier to gain market and competitive insights and become a resource to your clients.
Step 1 – How RSS works.
This 3:44 minute video explains the basics.
Step 2 – Select your Reader.
I recommend Bloglines for salespeople. I created a “How to use Bloglines” guide here:
View SlideShare presentation or Upload your own. (tags: guide bloglines)
Step 3 – Get Great Content.
Visit Alltop to find niche blogs. Subscribe directly to newspapers and websites you frequently visit.
Step 4 – Customize your Content.
Go to Google News, enter a search term and click “Search News”. Use your reader to subscribe to that search term to receive constant updates sent directly to your reader.
Step 5 – Get Newsletters.
Bloglines will give you your own email address to use when signing up for newsletters. You can sign up for your competitors’ newsletters too.
Step 6 – Folder like a Pro.
Group your feeds together in folders named for how you will use the information. For example, call one folder, “Read to understand
my market,” and another folder, “Read to prepare for a sales meeting”.
Step 7 – Build a sales resource library.
Clip and save your articles to folders. Name each folder according to step 6. When you are preparing for a sales meeting, use your clippings to provide value to your clients.
