Visa’s incentive to join their network is $100 in Facebook advertising. This ad clearly benefits both Visa and Facebook. Visa benefits by enrolling business owners and Facebook benefits by introducing their ad platform to new customers. I would love to know how It was sold: whether Visa paid for the ad on a cost per action basis, and Facebook paid Visa for the free ad trials.
This blog analyzes where social media culture and business converge. Zach Braiker is the CEO of Refine & Focus a social media agency and an adjunct professor of social media at Emerson College.
Zach Braiker is an experienced marketer and interactive sales strategy expert. He helps advertising agencies, brands, media companies and businesses develop and execute interactive marketing and sales strategies.
He has spoken on interactive marketing and sales to the National Association of Broadcasters on New Media in Rome, the NAB's annual convention in Las Vegas, the Center for Sales Strategy annual convention and the Entercom Media sales retreat. He is an invited guest to Nokia's first annual workshop on the future of mobile technology in Helsinki. Braiker graduated Magna Cum Laude from Tufts University, where he studied history and international relations and was a researcher at Harvard's Kennedy School of Government.
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