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Archive for October 3rd, 2008

Brave New World of Digital Intimacy

 Twitter and the small town

Clive Thompson, ­ NYTimes, suggests that Twitter is a return to the small town:

This is the ultimate effect of the new awareness: It brings back the dynamics of small-town life, where everybody knows your business.

I don’t agree.

Many of my friends who grew up in these gossipy small towns didn’t have a choice of where they could live. And as soon as they had an opportunity to, they moved away. Twitter is different in the sense that the “small town” in which you live is a small town you create.

In small towns the “juicy” information that tends to surface is usually one that their residents had no intention of sharing. There’s a choice in Twitter about what information is shared, and as a result, more control over how you shape people’s perceptions of you.

I recently met a few people who were hyper-vigilant about their personal brand, trying to control what people were tweeting about them and filtering pictures that showed them in social situations drinking, smoking, etc. Perhaps the small town analogy is a better fit here in the sense that you know your social activities always have the potential to be broadcast to people you would rather not know about them.

I prefer cities.

October 3rd, 2008 written by Zach Braiker
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Zach Braiker

This blog analyzes where social media culture and business converge. Zach Braiker is the CEO of Refine & Focus a social media agency and an adjunct professor of social media at Emerson College.

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