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Archive for September 8th, 2008

Can I ask you a question?

Mall Kiosks on Flickr - courtesy of Paul Keleher

(Image from Flickr, by Paul Keleher)

They lurk in malls, selling soap, oversized stuffed animals and mobile phone accessories. As you pass, they ask, “Can I ask you a question?” Those unlucky few who respond, “Yes,” seem as naïve as New York tourists staring up at skyscraper.

I’m sure “Can I ask you a question?” was a great sales technique at some point. But it becomes less useful with each additional vendor that adopts it.

Consider a new approach: Instead of, “Can I ask you a question?” ask, “May I tell you something useful?” “May I tell you something funny?” “Can I help you find a store?”

If each of these vendors were armed with helpful resources that would benefit the average mall-walker, I think it might boost their sales.

What do you think?

September 8th, 2008 written by Zach Braiker
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Zach Braiker

This blog analyzes where social media culture and business converge. Zach Braiker is the CEO of Refine & Focus a social media agency and an adjunct professor of social media at Emerson College.

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