A creative ad caught my eye on Facebook today. A young man used a Facebook flyer to ask prospective employers to hire him. When you click on his ad, you arrive at his YouTube page with a short pitch (see it below). I love the concept of job seekers targeting prospective employers with creative techniques like these.
I am speaking at the National Association of Broadcasters next week. The topic of my talk is “How to Activate Listeners Online.” My strategy is to share with the audience that online marketing isn’t just one set of strategies. In fact, there are hundreds of strategies and many critical outcomes which trigger which of those strategies are selected. For example, all of the outcomes below are important to interactive directors of media companies; however, the selection of strategies is contingent on the budget and order of importance of the outcomes. Key outcomes for radio websites:
I’ll put my slides on slideshare.net after the presentation.
I received an email from my old accountant. His daughter, and ten other local young ladies, were modeling prom dresses for a local clothing store’s website. The young lady who received the most votes won a prom prize package. This is a simple promotion, and I imagine highly effective. My accountant most have sent this email to a few hundred people, and each model I am sure did the same. It’s a simple promotion and a good idea.
I am starting a social club called “The Rubber Chicken Social Club.”
The name comes from these mini rubber chickens that my business partner gave me years ago.They were a reminder to smile during my presentation at the National Association of Broadcasters in 2006.
Ever since one mini rubber chicken has lived comfortably in my wallet, nestled right behind my license. It’s a daily reminder to bring humor and personality into my work and life.
Right now the Rubber Chicken Social Club throws monthly dinners.
New friends, sales people, tech geeks, bloggers, entrepreneurs, twitter addicts, scholars and old friends all come together to share a meal. About 25 people attend, and I either work with or collaborate with all of them. Everyone who attends has a genuine curiosity, a love of learning and meeting new people.
In the coming months I plan to turn the Rubber Chicken Social Club into an active, inclusive, high-energy group mini rubber chicken lovers. Some things I would like to do are: bowling; breakfasts; lectures; tweet ups; Twitter Olympics (yet to be defined); pecha-kucha’s; Random acts of organized kindness; Trivia night and giving away tons of mini rubber chickens. I am at the brainstorming stage right now. If you would like to be part of this, leave me a comment—or attend one of our events. I am very open to your suggestions. I will give a mini rubber chicken to the first 3 I receive—just tell me where to send them.
Sandy, aka, @Skalik, is a social media maven. She hails from Oregon, works at Topaz Partners and blogs at Sandying and Tech PR Gems.
1. What’s the number 1 reason you’re on twitter?
Spontaneous, yet meaningful interaction.
2. Where do you go to find inspiration?
Google, Wikipedia—research is where it all begins.
3. How do you use Facebook?
Mostly to keep in touch with my friends from college and high school that are now all over the country. What keeps me coming back to Facebook? Scrabulous.
3. Tell me about your dream project:
My dream project would allow me to roll all of my interests into one—perhaps a social media optimized museum exhibit or research into online culture, searching for trends in human existence and understanding from ancient societies to now?
4. What phrase or expression are you tired of hearing?
“Do you have the bandwidth to do X, Y and Z?”
“We can Leverage T and K capabilities…”
Enterprise—this word does little for me but conjure up images of Captain Jean-Luc Picard.
5. Favorite people to follow on Twitter?
@dough –social media guru and colleague at Topaz
@scottpboston –mak
es me laugh
@jvettorino –proof that you can develop a friendship with someone you’ve never met in person
This blog analyzes where social media culture and business converge. Zach Braiker is the CEO of Refine & Focus a social media agency and an adjunct professor of social media at Emerson College.
Zach Braiker is an experienced marketer and interactive sales strategy expert. He helps advertising agencies, brands, media companies and businesses develop and execute interactive marketing and sales strategies.
He has spoken on interactive marketing and sales to the National Association of Broadcasters on New Media in Rome, the NAB's annual convention in Las Vegas, the Center for Sales Strategy annual convention and the Entercom Media sales retreat. He is an invited guest to Nokia's first annual workshop on the future of mobile technology in Helsinki. Braiker graduated Magna Cum Laude from Tufts University, where he studied history and international relations and was a researcher at Harvard's Kennedy School of Government.
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