I am speaking at the National Association of Broadcasters next week. The topic of my talk is “How to Activate Listeners Online.” My strategy is to share with the audience that online marketing isn’t just one set of strategies. In fact, there are hundreds of strategies and many critical outcomes which trigger which of those strategies are selected. For example, all of the outcomes below are important to interactive directors of media companies; however, the selection of strategies is contingent on the budget and order of importance of the outcomes. Key outcomes for radio websites:
- How to get more existing listeners to your website
- How to get your competitions listeners to your website
- How to get listeners to affiliate with your station on their point of presence online
- How to get more listeners to spend more time on your site
- How to get more listeners to invite their friends and family to the site
- How to get members of your community to blog about you
- How to win friends and influence listeners in social networks
- How to increase subscriptions and downloads
- How to grow the quality of your online community
- How to grow the size of your online community
- How to get recruit the best interactive talent
- How to get find the best ideas to activate your listener online
I’ll put my slides on slideshare.net after the presentation.
