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Archive for April 7th, 2008

Local marketing idea

I received an email from my old accountant. His daughter, and ten other local young ladies, were modeling prom dresses for a local clothing store’s website. The young lady who received the most votes won a prom prize package. This is a simple promotion, and I imagine highly effective. My accountant most have sent this email to a few hundred people, and each model I am sure did the same.  It’s a simple promotion and a good idea. 

April 7th, 2008 written by Zach Braiker
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Rubber Chicken Social Club




Bulk Bin of Mini Rubber Chickens

Originally uploaded by zoomar

I am starting a social club called “The Rubber Chicken Social Club.”
The name comes from these mini rubber chickens that my business partner gave me years ago.They were a reminder to smile during my presentation at the National Association of Broadcasters in 2006.
Ever since one mini rubber chicken has lived comfortably in my wallet, nestled right behind my license. It’s a daily reminder to bring humor and personality into my work and life.

Right now the Rubber Chicken Social Club throws monthly dinners.
New friends, sales people, tech geeks, bloggers, entrepreneurs, twitter addicts, scholars and old friends all come together to share a meal. About 25 people attend, and I either work with or collaborate with all of them. Everyone who attends has a genuine curiosity, a love of learning and meeting new people.

In the coming months I plan to turn the Rubber Chicken Social Club into an active, inclusive, high-energy group mini rubber chicken lovers. Some things I would like to do are: bowling; breakfasts; lectures; tweet ups; Twitter Olympics (yet to be defined); pecha-kucha’s; Random acts of organized kindness; Trivia night and giving away tons of mini rubber chickens. I am at the brainstorming stage right now. If you would like to be part of this, leave me a comment—or attend one of our events. I am very open to your suggestions. I will give a mini rubber chicken to the first 3 I receive—just tell me where to send them.

April 7th, 2008 written by Zach Braiker
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Zach Braiker

This blog analyzes where social media culture and business converge. Zach Braiker is the CEO of Refine & Focus a social media agency and an adjunct professor of social media at Emerson College.

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