Take a minute to check out Modernista’s, a Boston agency, website.  I don’t want to give away the surprise. It’s a bold move, and I wonder what will happen if the eyes of the web shine differently on Modernista then they currently do. Specially, if Modernista receives negative online feedback will this change their strategy…

Risky but cool.

This is one of those blog posts where I am going to confess something to you. Something a little geeky, but nevertheless, something I love. It’s actually a moment, and for me it’s a moment of bliss. You may think I’m over stating this, and you might be accurate. But the moment I love each month happens when I’m working on a project for a client and an idea strikes me, often late at night. I’ll email the client and get a response back instantly at 11:20 pm. The client then adds to the idea. For the next twenty or thirty minutes we back and forth, as if we’re dancing. I don’t really care what time it is at that point. I feel completely, totally in synch with the client, the project, the idea. And that’s pretty blissful.

What’s interesting about this is how it actually brings you closer to people you work with-people who share that ability to step inside of an idea and become completely immersed by the world it presents.

What I love about what I do is the ability to step inside the world of ideas and then step back out to execute them.