I am impressed with GM’s social media strategy. Their new website, GMnext, is a good example of company and user generated content coming together to tell the story of brand. The site intertwines video, photos, events, chats and podcasts. The wiki is my favorite part. It divides GM’s history into different phases: creation; acceleration; emotion; revolution; globalization and transformation. It invites registered members of the site to contribute. Registration takes about :30 seconds and there’s plenty to explore once you’re a member.
Friend and expert cameraman David Tames provides his perspective:
One of GM’s stories:
