One of the most effective ways the iPhone marketing reached me was through the email signatures of my friends and coworkers. The “Sent from my iPhone” that appeared below their emails made me realize which of my friends had the iPhone. It became branding by association. I started to recognize who frequently emailed me from their iPhones, and they are people whose opinions I respect. If I wasn’t locked into an endless contract with Sprint, It might have made me purchase one.
This blog analyzes where social media culture and business converge. Zach Braiker is the CEO of Refine & Focus a social media agency and an adjunct professor of social media at Emerson College.
Zach Braiker is an experienced marketer and interactive sales strategy expert. He helps advertising agencies, brands, media companies and businesses develop and execute interactive marketing and sales strategies.
He has spoken on interactive marketing and sales to the National Association of Broadcasters on New Media in Rome, the NAB's annual convention in Las Vegas, the Center for Sales Strategy annual convention and the Entercom Media sales retreat. He is an invited guest to Nokia's first annual workshop on the future of mobile technology in Helsinki. Braiker graduated Magna Cum Laude from Tufts University, where he studied history and international relations and was a researcher at Harvard's Kennedy School of Government.
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