I watched a commercial for Feed the Children on TV today. A poor Latin American girl with big sad eyes and tattered clothing strolled down a railroad track as the narrator invited me to save her life. I munched on an apple and changed the channel. I wanted to help.  And I believe the cause is worth contributing to. I realize that what prevented me from giving was my lack in knowledge about the organization rather than believing that the cause was important. If the :60 second television spot focused on the organization’s leadership and track record rather than the conventional emotional triggers, I would have donated.

Convince me you can improve the world first, and then tell me what causes you wish to help.

No related posts.

Related posts brought to you by Yet Another Related Posts Plugin.