“You must always work not just within but below your means. If you can handle three elements, handle only two. If you can handle ten, then handle five. In that way the ones you do handle, you handle with more ease, more mastery and you create a feeling of strength in reserve.” — Picasso

Photo: Holga: The Road Ahead. Used under Creative Commons Licence.

Check out BabyLoveDisco, a baby dance sensation rocking the nation, sponsored by Stride Rite. This website site is exceptionally well-branded featuring a clear, powerful idea. If I were a baby, this is how I’d spend my Friday night.

I joined this Facebook group called i wrk @ an ad agency. There’s more than 1,000 members, and all of the founders of the group are with some of the hottest agencies in the country. I recently received an email from the group announcing the launch of a new agency website: “Bernstein-Rein.com.”

When I received the email, I checked out the website immediately. (BTW, I’m impressed).

But I’m more impressed with their marketing strategy to use Facebook. Over 1,000 pre-qualified people, who work at agencies and are members of this group, received the Facebook email. And I would assume that the open rate of an email from Facebook is much higher than the open rate of regular email.

I wonder if Bernstein-Rein.com paid for this email blast.  If so, it’s worth noting that Facebook wasn’t directly paid for this. If Bernstein-Rein wanted to reach agency talent in a more conventional way, through direct mail or advertising for example, they would have spent $10,000s. And even then they might not have reached agency talent this targeted.